Overview
Costco has always been the best place to buy things in bulk for less. The quality of their products is also good with its affordable prices. I wanted Costco to be more minimalistic without losing its brand identity.
Category
Stationery & Branding
Typefaces
Montserrat, Montserrat Alt, Cocomat Pro
Personality
Corporate, Minimal
Printed Collateral
The coupon book has always been too bland and "messy." I made the design more minimalistic and easier to read without changing too much. Just cleaning up the layout by add more white space made it look nicer. The nametag always seem so compact and their names are usually hard to read. By creating more white space and decreasing the size of the logo makes it look clean and minimal.
